Articles and Resources

New Flavors Drive Differentiation and Repeat Business

Heat-seeking consumers love spicy foods and they’re also looking for innovative new flavors and blends, Technomic data shows.

Consumers are hungrier than ever to try new flavors and by reinvigorating old classics with new and unique twists, restaurants can draw new and repeat business, according to the latest study from Technomic.

 Seventy-three percent of consumers say if they try and like a menu item with an innovative flavor, they’d be highly likely to return for the same item. Forty-one percent say new flavors can influence their dining decisions.

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Article from Restaurant Hospitality, Nov. 7, 2013, by Eric Stroessel.